SPORTS INTELLIGENCE

The operating and intelligence
platform for sports.

One connected platform that helps teams and organizations run their work, connects the activity they generate, and turns it into intelligence they can act on.

Built from working software. Proven in real competition.

● Facts Teams • schedules • communication • events •
games • tournaments • athletes • payments

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⌁ Signals Patterns • changes

✦ Intelligence Meaning • context

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✓ Actions Prepare • decide

↗ Outcomes Perform • improve

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↻ Learning Compounds over time

↖ Learning feeds the system

THE PROBLEM

Sports organizations run on fragmented systems.

Teams, schedules, tournaments, communication, events, payments, performance and knowledge are spread across disconnected tools. The work gets done, but the information and context created along the way rarely stay connected.

More fragmentation. More work. Less intelligence.

TeamsSchedulesTournamentsEventsCommunicationPaymentsPerformanceKnowledge

THE SOLUTION

Connect the operations. Turn activity into intelligence.

Sports Intelligence helps teams and organizations run the work they already do while continuously creating structured, connected sports data. Sports operations are not separate from the intelligence strategy. They are how the intelligence begins.

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Sports activity Teams • events • competition • communication • payments

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Connected sports facts One durable, reusable data foundation

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✦

Compounding intelligence Context • decisions • performance • learning

WORKING PRODUCT

The foundation is already running.

Sports Intelligence already supports the everyday work that keeps teams and events operating. Scheduling, communication, team activity, event operations and competition activity create structured, connected information instead of leaving it scattered across separate apps.

Team Operations

Manage teams, rosters, schedules, practices, games, tournaments, attendance and the relationships between athletes, parents and coaches.

Communication & Coordination

Keep posts, conversations, polls, comments, media, notifications and schedule changes connected to the teams and activity they belong to.

Event Operations

Plan and execute complex events through structured requirements, tasks, ownership, assignments, dependencies, staffing, readiness and verification.

Integrated Payments

Collect and manage registrations, team fees and other payments directly within Sports Intelligence, with integrated support for platform fees.

INTELLIGENCE ALREADY IN THE PRODUCT

Operations create the facts. Connected facts create intelligence.

Competition Intelligence

Continuously monitor tournament changes, build opponent context and turn competition history into actionable scouting intelligence.

Event Intelligence

Use requirements, dependencies, assignments, staffing, schedules and execution status to understand readiness, identify risk and surface what needs attention.

Every schedule change, conversation, event, game, tournament and transaction adds context to the same connected sports model.

INTELLIGENCE IN PRACTICE

Tournament Intelligence

One working example of what happens when sports activity becomes connected. Sports Intelligence continuously monitors competition, builds opponent context and turns changing information into intelligence coaches can use.

MONITOR

Tournament Watcher

Continuously monitor schedules, opponents, venues and tournament changes, surfacing important changes as they happen.

Less manual checking. Faster awareness.

UNDERSTAND

Scouting Reports

Turn opponent history, results and available performance data into structured scouting intelligence coaches can use to prepare.

Less searching. Better preparation.

ACT

Coach's Game Summary

Bring the most important opponent, schedule and game context together so coaches can quickly understand what matters next.

Turn connected facts into decisions.

Tournament Intelligence is one application of the larger Sports Intelligence model. → As more team, event, organization, game and athlete activity becomes connected, the platform can understand more of the sports ecosystem.

REAL-WORLD VALIDATION

Intelligence already changing game-day decisions.

Houston Hoops 14U Jr EYBL

Coach Temaine Wright used Sports Intelligence during real tournament competition, including Tournament Watcher and opponent scouting. His usage and feedback helped shape the intelligence around actual coaching workflows.

Competitive impact

Coach Wright credited the scouting reports with making the difference between winning and losing games at Nike Nationals.

Organic demand

After seeing the platform in use, other Houston Hoops coaches asked for access.

ORGANIZATION-LED GTM

Win the organization. Expand through the network.

Organizations adopt Sports Intelligence across their teams, creating immediate distribution to coaches, athletes and families. Core access is free when the organization processes the required transaction volume through the integrated payment platform.

WIN Club / Organization One relationship • Organization-wide adoption

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ACTIVATE Teams + Families Everyday operations create participation and transaction volume

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PROVE VALUE Premium Capabilities Free trials put higher-value features into real workflows

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CONVERT + EXPAND Paid Capabilities + Intelligence Organizations, coaches or parents can keep the features they value

Organization adoption creates distribution. One club relationship can put Sports Intelligence into the everyday workflow of multiple teams, coaches, athletes and families.

Value creates expansion revenue. Transaction volume supports the core platform. Premium trials demonstrate additional value, creating opportunities for organizations, coaches and parents to become paying customers.

MARKET OPPORTUNITY

A large ecosystem with multiple paths to revenue.

Youth sports is already a massive economic ecosystem. Sports Intelligence participates in that economy through payment activity and premium operational and intelligence capabilities.

27M+ U.S. youth participating in organized sports

$40B+ Annual U.S. youth sports economy

~$1,500 Average annual family spend per participating child

PARTICIPATION Athletes + Families

Millions of athletes participate through clubs, teams, leagues, tournaments and other sports organizations.

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TRANSACTIONS Money Already Moving

Registration, team fees, tournament fees and other payments already flow through the sports ecosystem.

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PLATFORM REVENUE Multiple Revenue Paths

Sports Intelligence can participate through transaction economics and paid operational and intelligence capabilities.

WHAT ONE CLUB CAN MEAN

Nearly $1M in annual payment volume.

A representative club with 10 winter teams, 20 fall teams and 30 spring/summer teams can generate meaningful transaction revenue before a single premium feature is purchased.

WINTER 10 Teams 100 athletes • $1,200 each $120K Payment volume

FALL 20 Teams 200 athletes • $1,200 each $240K Payment volume

SPRING / SUMMER 30 Teams 300 athletes • $2,000 each $600K Payment volume

ANNUAL PAYMENT VOLUME $960,000

SI REVENUE AT 1% $9,600 / year

PREMIUM REVENUE Additional Organization • Coach • Parent

Illustrative example assumes 10 athletes per team. Transaction revenue shown at a 1% Sports Intelligence platform fee.

Sports Intelligence does not need to capture the entire youth sports economy. It needs to become part of the operating and financial infrastructure through which a meaningful portion of that activity flows.

SOURCES

Participation: Aspen Institute Project Play, 2023 National Survey of Children's Health data. Family spending: Aspen Institute Project Play, 2024 National Youth Sports Parent Survey. Market size: PwC, Sports Industry Outlook 2026.

BUSINESS MODEL

Make the core easy to adopt. Monetize the activity. Prove the value of everything else.

Sports Intelligence aligns its economics with the activity already happening inside a sports organization. Qualifying payment volume supports the core platform, while premium capabilities create additional revenue when they demonstrate enough value to keep.

1 · ADOPT Core Platform

Organizations receive the core operating platform at no software cost when they meet the required payment volume through Sports Intelligence.

Removes the traditional software subscription barrier

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2 · MONETIZE Transaction Revenue

Platform fees generate recurring revenue as registrations, team fees and other payments move through the organization.

Revenue grows with economic activity

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3 · PROVE VALUE Premium Capabilities

Free trials put advanced operational and intelligence capabilities into real workflows before asking anyone to pay for them.

Demonstrate value before conversion

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4 · EXPAND Multiple Buyers

Organizations, coaches and parents can purchase the capabilities they value, creating additional revenue across the same connected ecosystem.

Organization • Coach • Parent

EXPANDING REVENUE SURFACE More intelligence creates more opportunities to deliver paid value.

Competition Intelligence Organization Intelligence Athlete Intelligence GameFlow Performance + Mindset Recruiting Intelligence

The core platform is not simply a free product waiting for an upgrade. Qualifying transaction activity can make the relationship economically productive before premium capabilities generate additional revenue.

PRODUCT ROADMAP

One platform, progressively expanding.

Sports Intelligence is not a collection of independent products. Each new capability extends the same connected operating model and creates more information the intelligence layer can understand.

WORKING TODAY

A substantial operating and intelligence foundation is already running.

Teams, communication, events, competition and payments are already creating connected operational data across the platform.

OPERATIONS Team Operations

Rosters, schedules, practices, games, tournaments, attendance and relationships.

OPERATIONS Communication

Posts, conversations, polls, comments, media and notifications connected to team activity.

OPERATIONS Event Operations

Requirements, tasks, ownership, dependencies, staffing, readiness and execution.

INTELLIGENCE Competition Intelligence

Tournament monitoring, opponent research, scouting reports and game preparation.

INTELLIGENCE Event Intelligence

Readiness, risk, dependencies, staffing pressure and what needs attention.

FINANCIAL Integrated Payments

Integrated payment processing for registrations, team fees and other transactions, with support for Sports Intelligence platform fees.

CURRENT DEVELOPMENT PRIORITY

Extend the operating model across the entire organization.

MAJOR PLATFORM EXPANSION Organization Operations

Expand Sports Intelligence from teams and events into the organization itself, connecting how the organization is structured, what it offers, who is responsible, what resources it has and how work and money move through it.

Organization Structure Units • Positions • People • Responsibilities

Programs + Registration Programs • Seasons • Enrollment • Participation

Facilities + Resources Locations • Courts • Capacity • Scheduling

Financial Operations Payments • Receivables • Budgets • Forecasting

Processes + Workflows Operational work • Ownership • Coordination

Capacity + Forecasting Demand • Staffing • Resources • Constraints

As these activities become connected, Sports Intelligence can understand organizational health, forecast demand and capacity, identify constraints and help operators decide what needs attention next.

FUTURE EXPANSION AREAS

Extend the connected model into new sports workflows.

The sequence will be driven by customer demand, adoption and the opportunities created by the connected data already in the platform.

CONNECTED KNOWLEDGE Binders

Connected documents, media, links, tasks and knowledge with AI-assisted understanding.

GAME INTELLIGENCE GameFlow

Capture what happens during games as structured events, timestamps and performance data.

ATHLETE DEVELOPMENT Performance + Mindset

Connect athlete development, performance and mindset to the broader sports context.

INTELLIGENCE EXPANSION

More connected activity creates more valuable intelligence.

As the operating platform expands, each new source of activity and context strengthens the intelligence that can be derived across the platform.

Organization Intelligence

Capacity, financial performance, program health, operational forecasting and recommended action.

Athlete Intelligence

Persistent athlete history and understanding across teams, seasons and participating organizations.

Recruiting Intelligence

Connect development, performance, exposure and opportunity across the athlete journey.

Live GameFlow

Live game events, statistics and eventually integrated streaming and real-time intelligence.

Gravity

Understand what attracts people to teams and organizations, what keeps them there, what causes them to leave, and how athletes, coaches, teams, programs and organizations influence movement across the sports ecosystem.

BUILT TO EXPAND, NOT REBUILD A broad roadmap. A shared foundation.

These are not independent products that require separate platforms. They extend the same domain model, identity system, relationships, operational data and intelligence architecture already running today. Each new capability builds on infrastructure and knowledge the platform already has.

The roadmap represents progressive expansion, not parallel product development. Capabilities are added as customer adoption, operational needs and connected data justify the next layer.

Operations create the facts. Connected facts create intelligence. Each operational capability makes the intelligence layer more useful, and each intelligence capability can use what the rest of the platform already knows.

COMPOUNDING INTELLIGENCE

Every intelligence makes every other intelligence more valuable.

Sports Intelligence does not analyze performance, mindset, communication, events, organizations and athletes in isolation. Each intelligence becomes context for the others, helping the platform understand not only what happened, but increasingly why it happened and what may happen next.

Mindset Intelligence → Performance Intelligence

Changes in mindset can provide context for changes in athlete performance and development.

Communication Intelligence → Mindset + Retention

Engagement and communication patterns can add context to mindset, participation and retention.

Event Intelligence → Financial Intelligence

Operational risk, staffing, attendance and execution can help explain event costs, revenue and financial outcomes.

Performance + Mindset + Communication → Gravity

Combined intelligence can help explain attraction, retention and movement across athletes, coaches, teams and organizations.

THE AMPLIFICATION EFFECT Each new intelligence does more than add another capability.

MORE CONNECTED ACTIVITY More Context

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MORE INTELLIGENCE More Relationships

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CROSS-DOMAIN UNDERSTANDING Better Explanations

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COMPOUNDING VALUE Better Decisions

NOT ADDITIVE Intelligence amplifies intelligence.

Adding a new intelligence capability creates new relationships with what Sports Intelligence already understands. Performance can be interpreted through mindset. Retention can be understood through communication, performance and relationships. Financial outcomes can be connected to operational execution. The value comes from the connections between them, not simply the number of capabilities.

The advantage deepens over time. Features can be reproduced. Reconstructing years of connected activity, relationships, outcomes and the intelligence derived across them is much harder.

COMPANY + FOUNDER

Built by an experienced operator. Shaped inside the market.

JKW Sports Intelligence is completing its formation as a Delaware C-Corporation to build and commercialize Sports Intelligence, a connected operating and intelligence platform for sports.

FOUNDER

Ken Wallace

Founder • Software Architect • Entrepreneur

View LinkedIn Profile →

Ken is a technology architect and entrepreneur who has built and sold businesses in multiple industries. Technology was a driving force behind both Sierra Radiation Dosimetry and JKW Home Services, where software, automation and connected operating systems were used to create more efficient and scalable businesses. He designed and built the technology foundation behind Sports Intelligence and continues to lead the product, architecture and intelligence strategy.

Sports Intelligence grew from years of firsthand exposure to competitive youth sports and the operational problems surrounding teams, tournaments, communication and organizations. Those relationships provided access to real workflows and real competition, allowing the platform to be developed alongside the people using it rather than from assumptions about how the sports industry operates.

PROVEN BUILDER Sierra Radiation Dosimetry + JKW Home Services

Built and sold two businesses in different industries, with technology serving as a driving force behind the operations, efficiency and competitive advantage of both.

TECHNICAL FOUNDER Architecture + Product

Architected and built the connected domain model, operating platform and intelligence foundation behind Sports Intelligence.

INSIDE THE MARKET Deeply Connected to Competitive Youth Sports

Years inside competitive youth sports through multiple children, relationships with coaches and club directors, and direct exposure to clubs competing at the highest levels have provided firsthand visibility into how teams and organizations actually operate and where existing systems fall short.

CAPITAL EFFICIENCY

A development model already proven by the product.

The working platform shown above, including team operations, communication, event operations, payments and competition intelligence, was architected and built with founder-level resources. That was possible because the capabilities share a common domain model and technical foundation rather than being developed as independent products.

SHARED ARCHITECTURE Build once. Extend repeatedly.

New capabilities extend the same identity, relationships, operational data, domain model and intelligence architecture. Development compounds instead of repeatedly rebuilding the same foundation for separate products.

FOUNDER LEVERAGE AI multiplies an experienced technical founder.

AI-assisted development accelerates implementation, testing and iteration while product architecture, domain modeling and technical decisions remain founder-led.

FOCUSED GROWTH Add people where they create leverage.

The company can expand distribution, customer success, productization and specialized expertise without recreating a traditional large product organization for every new capability.

The foundation is already running. The next stage is commercialization, broader adoption and progressive expansion of the intelligence platform, building on technology and architecture that already exist.