SPORTS INTELLIGENCE

The intelligence layer
for sports.

One connected platform that turns team activity, competition, performance and knowledge into intelligence coaches and organizations can act on.

Built from working software. Proven in real competition.

● Facts Teams • games • events
→
⌁ Signals Patterns • changes
✦ Intelligence Meaning • context
→
✓ Actions Prepare • decide
↗ Outcomes Perform • improve
→
↻ Learning Compounds over time
↖ Learning feeds the system

THE PROBLEM

Sports teams run on fragmented systems.

Schedules live in one place. Tournament information in another. Game performance, video, communication and coaching knowledge live somewhere else—or nowhere at all.

More fragmentation. More work. Less intelligence.

SchedulesTournamentsPracticesGamesVideoStatsKnowledgeCommunication

THE SOLUTION

Connect the activity. Understand the game.

The platform captures structured facts as teams operate, then connects those facts across competition, athletes and time. Team management is not separate from the intelligence strategy—it is how the intelligence begins.

●
Team activity Schedules • tournaments • practices • games
→
◆
Connected sports facts One durable, reusable data foundation
→
✦
Compounding intelligence Context • decisions • performance • learning

WORKING MVP

Team Management Is Already Built

The sports capabilities already operate within GroupKnown and can be separated into a standalone product with minimal technical effort.

Team Profile

Identity, roster and team context.

Schedules

Practices, games and events.

Tournaments

Competition structure and changes.

Practices

Coordinate team development.

Games

Competition becomes connected data.

INTELLIGENCE FROM DAY ONE

Tournament Intelligence

Turn one of the most fragmented parts of youth sports into an immediate intelligence advantage.

1

MONITOR

Tournament Watcher

Continuously monitor schedules, opponents and tournament changes so coaches can stay ahead as the tournament unfolds.

Less manual checking. Faster awareness.
2

UNDERSTAND

Scouting Reports

Assemble available opponent, schedule and game information into useful context for preparation.

Less searching. Better preparation.
3

ACT

Coach's Game Summary

Give coaches a concise game-level view of the information that matters before and after competition.

Turn connected facts into decisions.
Team management creates the data. → Tournament Intelligence demonstrates why connected data matters.

REAL-WORLD VALIDATION

Intelligence already changing game-day decisions.

Houston Hoops 14U Jr EYBL

Coach Temaine Wright used the tournament capabilities in real competition. His usage and suggestions helped shape the intelligence layer around actual coaching workflows.

Competitive impact

Coach Wright credited the scouting reports with making the difference between winning and losing some games at Nike Nationals.

Organic pull

After he showed the platform to other Houston Hoops coaches, they asked for access.

ORGANIZATION-LED GTM

Win the organization. Expand through the network.

Start where the operating need, budget and distribution are concentrated. One organization can bring multiple teams into the same connected ecosystem.

1
SELL TO Club / Organization Buyer • Implementer • Growth driver
→
2
DISTRIBUTE THROUGH Teams Existing trusted relationships
→
3
ENGAGE Coaches + Athletes Use the product in normal activity
→
4
COMPOUND Activity + Intelligence More participation creates richer context
One sale expands distribution. Organizations bring the teams.
Every participating team expands the intelligence graph. More activity creates more connected facts.

MARKET OPPORTUNITY

A large sports economy built on connected participation.

Youth sports provides the entry market: millions of athletes participating through teams and organizations, generating activity, transactions and performance data every season.

27M+ U.S. youth in organized sports Approximately 27.3 million children participated in organized sports in the most recent federal data analyzed by Project Play.
$40B+ Annual parent spending Estimated annual U.S. family spending on children's sports activities.
$1,500 Annual spend per participating child Nearly $1,500 across sports for one child in the 2024 Project Play parent survey.
THE OPPORTUNITY

Participate in more of the value already flowing through sports.

The platform begins with organization software, then expands its economic opportunity as more activity moves through the connected ecosystem.

01
Organizations Software used to operate clubs and teams.
02
Transactions Payments generated by normal sports activity.
03
Intelligence Premium competitive, performance and athlete insight.
04
Experiences GameFlow, live experiences and ecosystem services.
Youth sports is the entry market—not the boundary. The underlying intelligence architecture can extend across sports, competition levels and athlete development.

Sources: Aspen Institute Project Play, National Youth Sports Parent Survey and National Survey of Children's Health.

BUSINESS MODEL

Revenue expands as the ecosystem deepens.

Start with recurring organization revenue. Add transaction and intelligence revenue as more activity moves through the platform.

1
FOUNDATION

Organization SaaS

Clubs and organizations use the core platform for free, with recurring revenue generated through premium operational and intelligence capabilities.

Monetize from day one
→
2
ACTIVITY

Transaction Revenue

Earn platform fees as eligible registration, team, tournament and other payments flow through the ecosystem.

Grows with platform usage
→
3
INTELLIGENCE

Premium Intelligence

GameFlow, performance, mindset, athlete development and recruiting create higher-value product tiers and expansion revenue.

Higher-value capabilities
→
4
ECOSYSTEM

Expanded Revenue

Live GameFlow, streaming, services, partnerships and future marketplace opportunities expand revenue as network scale grows.

Expands with network scale
Organizations create recurring revenue Start with the economic buyer.
→
Activity creates transaction revenue Usage expands economic participation.
→
Intelligence creates premium revenue More value supports deeper monetization.
→
Scale creates new opportunities The ecosystem becomes another economic asset.

PRODUCT ROADMAP

Build from working software. Expand the intelligence graph.

Each stage adds a new source of data, context or intelligence to the same connected platform.

FOUNDATION BUILT
01
TEAM OPERATIONS

Team Management

Profiles, rosters, schedules, practices, tournaments and games.

Working today
→
NEXT EXPAND THE INTELLIGENCE GRAPH
02
OPERATIONS

Organization Operations + Payments.

Run the organization and connect its economic activity.

03
KNOWLEDGE

Binders

Capture what coaches, organizations and athletes know.

04
GAME EVENTS

GameFlow

Capture timestamped game events, statistics and the story of the game.

05
PERFORMANCE

Performance + Mindset

Connect results, development and context to understand what happened and why.

06
ATHLETE

Athlete Intelligence

Build a persistent development history that can follow the athlete through the ecosystem.

→
CONVERGENCE LIVE INTELLIGENCE
07
LIVE GAMEFLOW

See the game as it happens.

Live streaming synchronized with GameFlow events, statistics and intelligence.

Streaming + Events + Stats + Intelligence
One connected sports model. Team operations → organizational activity → knowledge → game events → performance → athlete history → live intelligence

WHY IT COMPOUNDS

The athlete and the intelligence persist beyond a single team.

Sports relationships change every season. The connected history should not disappear with them.

01
ATHLETE

Persistent identity

The athlete exists independently from any one roster, team or season.

→
02
TEAM A

Season context

Practices, games, coaching, development and performance become connected history.

→
03
INTELLIGENCE

Performance compounds

GameFlow, mindset, coaching knowledge and outcomes deepen the athlete model.

→
04
TEAM B

Move without starting over

If the next club participates in the ecosystem, the athlete's intelligence moves with them.

→
05
OPPORTUNITY

Development + recruiting

Longitudinal history creates richer development, evaluation and recruiting intelligence.

THE COMPOUNDING ADVANTAGE

More teams → more games → more connected history → better intelligence

The platform understands athletes, teams and opponents across seasons instead of treating every roster, game and organization as an isolated record.

Persistent Athlete history
Portable Across participating clubs
Longitudinal Across seasons
Defensible Harder to replicate over time
Data compounds across the sports graph. Every connected season makes the platform more useful—and harder to replace.

THE COMPANY

JKW Software

A technology company building connected platforms around intelligent operations, data and decision support.

JKW Software is focused on building the Sports Intelligence platform, supported by foundational technology already developed across connected operations, data and financial infrastructure.

PRIMARY FOCUS Sports Intelligence Connected team, competition, performance, athlete and knowledge intelligence.
PLATFORM TECHNOLOGY Financial Operations Payment and financial infrastructure designed to support platform economics.

FOUNDER

Kenneth Wallace

Founder • Systems Architect

Decades of experience building software and operational platforms, combined with direct exposure to the workflows and problems of competitive youth sports.

2 Successful business exits
20+ Years building software and systems
Built Working sports platform foundation
Architect-led engineering. AI accelerates implementation—not architecture, domain modeling or technical judgment.

JKW SOFTWARE

Building the intelligence layer for sports.

JKW Software is raising capital to launch the standalone Sports Intelligence platform, accelerate customer acquisition and expand the intelligence capabilities built on its working product foundation.

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