Last-minute changes get missed.
A tournament changes a game time or venue, but the information doesn't reach everyone quickly enough. Players arrive late, go to the wrong location or miss the game.
SPORTS INTELLIGENCE
Building the intelligence layer for sports.
Run the team. Operate the organization. Know when the tournament changes. Understand the opponent. Manage events and payments.
Sports Intelligence connects the work already happening in sports and turns that activity into intelligence people can act on.
Built from working software. Proven in real competition.
OPERATE
Teams + Organizations
Schedules • communication • events • payments
UNDERSTAND
Competition + Activity
Tournament changes • opponents • readiness • context
ACT
Connected Intelligence
Turn operational activity into better decisions
THE PROBLEM
Sports organizations run on fragmented systems.
Teams, schedules, tournaments, communication, evaluations, events, payments and athlete development live across disconnected systems, spreadsheets, messages and people's heads.
That fragmentation isn't just inefficient. It creates real problems on the court and across the organization.
Real-world conditions are disconnected.
A storm, accident or changing traffic conditions threatens arrival times, but the schedule doesn't understand what is happening on the road.
Player disengagement is seen too late.
Signals that an athlete is becoming frustrated or disconnected exist across interactions and activity. Too often, the club discovers the problem when the player quits or moves elsewhere.
Coaching and understanding diverge.
A coach believes a concept has been taught and understood. The athlete hasn't actually mastered it. Performance suffers and frustration grows on both sides.
Evaluations become dead data.
Tryout evaluations capture valuable observations, but when they are isolated from ongoing development, coaches and athletes lose the ability to connect an evaluation to what happened afterward.
The information is there.
Fragmentation keeps it from becoming useful intelligence.
THE SOLUTION
Connect the operations. Know sooner. Act faster.
Sports Intelligence replaces disconnected tools, spreadsheets, messages and isolated information with one connected platform for running teams and organizations. Because schedules, communication, competition, events, payments and athlete activity are connected, the platform can see what no individual tool can: what changed, what is being missed, where problems are developing and what needs attention next.
Less searching.
Fewer surprises.
Earlier intervention.
Better prepared teams.
Easier operations.
01
KNOW SOONER
See what changed.
Know when schedules, venues, opponents or other important information changes without constantly checking for it.
02
FOCUS ATTENTION
See what needs attention.
Surface risks, gaps and emerging problems early, whether an event is falling behind, a player is struggling with a concept or signs of disengagement are beginning to appear.
03
ACT WITH CONTEXT
Know what to do next.
Turn connected context into useful guidance so coaches, families and organization leaders spend less time finding information and more time acting on it.
The platform connects the facts.
The intelligence makes people's lives easier.
As more activity becomes connected, Sports Intelligence can recognize more relationships, preserve more context and provide more useful intelligence over time.
BUILT DIFFERENTLY
Most sports software owns a workflow. Sports Intelligence connects the operation.
The sports technology landscape is built around point solutions. Team platforms manage rosters and schedules. Tournament systems publish events and brackets. Communication tools connect people. Payment systems move money. Video and statistics products capture what happens in games. Each sees one part of the sports operation.
Sports Intelligence is built around the connections between them. Because teams, athletes, coaches, events, competition, communication and finances operate through the same platform, everyday activity creates connected signals that isolated applications cannot create on their own. Those signals become the foundation for intelligence across the operation.
THE PRODUCT
The foundation is already running.
Sports Intelligence is working software, not a platform concept. Teams and organizations can already run everyday operations, communication and events while the activity they create becomes connected context for the intelligence layer.
CONNECTED OPERATIONS
See what needs attention.
Schedules, messages, activity, tasks and tournament alerts come together in one operational view.
Teams, rosters, schedules and the relationships between athletes, parents and coaches.
Posts, messages, polls and conversations stay connected to the teams, people and activity they are about.
Requirements, tasks, ownership, assignments and operational readiness managed in one connected workspace.
WORKING TODAY
One operating foundation. Multiple capabilities already running.
Manage teams, rosters, schedules, practices, games, tournaments, attendance and the relationships between athletes, parents and coaches.
Keep posts, conversations, polls, comments, media, notifications and schedule changes connected to the teams and activity they belong to.
Plan and execute complex events through structured requirements, tasks, ownership, assignments, dependencies, staffing, readiness and verification.
Collect and manage registrations, team fees and other payments directly within Sports Intelligence, with integrated support for platform fees.
INTELLIGENCE ALREADY IN THE PRODUCT
Connected facts become useful intelligence.
Continuously monitor tournament changes, build opponent context and turn competition history into actionable scouting intelligence.
Use requirements, dependencies, assignments, staffing, schedules and execution status to understand readiness, identify risk and surface what needs attention.
Every schedule change, conversation, event, game, tournament and transaction adds context to the same connected sports model.
INTELLIGENCE IN PRACTICE
Competitive basketball has the data. We turn it into intelligence.
Tournament Intelligence is the first expression of the larger Sports Intelligence model. It solves immediate problems in competitive basketball today while beginning to build the competition history and connected context that can power intelligence across the platform.
MONITOR
Tournament Watcher
Continuously monitor tournament schedules, opponents, venues and bracket changes, surfacing what changed without requiring coaches and families to repeatedly check tournament systems themselves.
Stop checking. Know when something changes.
UNDERSTAND
Scouting Reports
Turn accumulated opponent history, results and available performance data into structured, opponent-specific scouting intelligence for a level of basketball where traditional scouting infrastructure is largely unavailable.
Bring structured opponent intelligence to youth basketball.
ACT
Coach's Game Summary
Bring schedule changes, opponent intelligence and relevant game context together so coaches can quickly understand what changed, what matters and what comes next.
Turn connected intelligence into decisions.
FIRST PREMIUM CAPABILITY
Working intelligence with a defined path to revenue.
Tournament Intelligence is the first premium capability available across the Sports Intelligence platform, with seasonal access for families, coaches, teams and clubs.
PARENT
From $19
per team / season
Tournament Watcher access, with Watcher + Scouting packages available from $39.
COACH + TEAM
$59–$149
per season
Individual coach access or intelligence access across an entire team.
CLUB
From $299
per season
Includes up to five teams, with additional teams available as the organization expands.
Pricing varies by season length. Spring/Summer packages are priced higher to reflect the longer competitive season.
ALREADY OPERATING AT ECOSYSTEM SCALE
Tournament Watcher is building a competition intelligence dataset at ecosystem scale.
302,672
Team-tournament entries observed in 2026
4,915
Conventional tournaments observed in 2026
Tournament Watcher continuously observes public tournament systems for schedules, teams, opponents, venues and changes as events unfold. Every observation adds to a growing competition history that does more than power alerts. It becomes context for scouting, teams, coaches, events and organizations throughout Sports Intelligence.
Tournament Intelligence is the beginning, not the boundary.
→
As events, organizations, athletes, communication, games and performance
become connected, the same intelligence model expands across the sports ecosystem.
REAL WORLD PROOF
Built for real decisions. Proven in competition.
Sports Intelligence isn't only a technology concept. Its intelligence has already helped coaches prepare and make decisions at the highest level of competitive youth basketball.
HOUSTON HOOPS • 14U JR EYBL
Intelligence coaches actually used.
Coach Temaine Wright used Sports Intelligence scouting reports during the team's run at the 2026 Nike Nationals EYBL tournament and credited the reports with making the difference in multiple wins.
After seeing the reports in use, other Houston Hoops coaches asked for access.
THE EARLY SIGNAL
When the intelligence helps coaches make better decisions,
they want more of it.
ORGANIZATION-LED GTM
Win the organization. Expand through the network.
Organizations adopt Sports Intelligence across their teams, creating immediate distribution to coaches, athletes and families. Core access is free when the organization processes the required transaction volume through the integrated payment platform.
1
WIN
Club / Organization
One relationship • Organization-wide adoption
→
2
ACTIVATE
Teams + Families
Everyday operations create participation and transaction volume
→
3
PROVE VALUE
Premium Capabilities
Free trials put higher-value features into real workflows
→
4
CONVERT + EXPAND
Paid Capabilities + Intelligence
Organizations, coaches or parents can keep the features they value
Organization adoption creates distribution.
One club relationship can put Sports Intelligence into the everyday
workflow of multiple teams, coaches, athletes and families.
Value creates expansion revenue.
Transaction volume supports the core platform. Premium trials demonstrate
additional value, creating opportunities for organizations, coaches and
parents to become paying customers.
MARKET OPPORTUNITY
Start with competitive basketball. The initial market is already substantial.
Sports Intelligence does not need to capture the entire youth sports economy to build a meaningful business. Competitive basketball alone represents tens of thousands of teams, thousands of tournament events and significant payment activity already flowing between families, organizations and tournament operators.
50K–100K
Estimated U.S. competitive basketball teams
302,672
Team entries observed in 2026 tournaments
4,915
Conventional tournaments observed in 2026
FAMILIES → ORGANIZATIONS
$800M–$1.6B
Estimated player registration volume based on 50,000–100,000 competitive teams, 10 athletes per team and an average $1,600 registration fee.
→
ORGANIZATIONS → TOURNAMENTS
~$93M
Modeled tournament registration volume across the 302,672 team entries already observed by Tournament Watcher in 2026.
→
SPECTATORS → TOURNAMENTS
~$113M
Modeled gate activity using 10 athletes per team, 1.5 paid spectators per athlete and a single $25 admission per spectator.
A deliberately narrow view of the opportunity.
This model focuses on operational payment activity Sports Intelligence can
naturally participate in: player registration, tournament registration and
spectator admission. It intentionally excludes concessions, merchandise,
sponsorships, travel, lodging and other ancillary spending. It also excludes
potential revenue from premium Sports Intelligence capabilities.
THE CORE PLATFORM MODEL
Free to the organization. Revenue-generating from the start.
Sports Intelligence's core operating platform is free to organizations that process qualifying transactions through the platform. A representative club can generate meaningful recurring transaction revenue before purchasing a single premium capability, allowing Sports Intelligence to remove the software subscription barrier while establishing an economically productive customer relationship from the start.
WINTER
10 Teams
100 athletes • $1,200 each
$120K
Registration volume
FALL
20 Teams
200 athletes • $1,200 each
$240K
Registration volume
SPRING / SUMMER
30 Teams
300 athletes • $2,000 each
$600K
Registration volume
ANNUAL REGISTRATION VOLUME
$960,000
SI REVENUE AT 1%
$9,600 / year
PREMIUM REVENUE
Additional
Organization • Coach • Parent
Illustrative example assumes 10 athletes per team. Across the seasonal registrations shown above, the weighted average registration fee is $1,600 per athlete. Sports Intelligence revenue assumes a 1% platform fee passed through to the payer as part of the transaction.
BEYOND THE INITIAL MARKET
$40B+
Competitive basketball is the starting point, not the boundary. The same operating and intelligence architecture can extend across sports within a U.S. youth sports economy exceeding $40 billion annually.
METHODOLOGY & SOURCES
Tournament activity is based on first-party Tournament Watcher data through September 21, 2026, limited to observed events lasting seven days or fewer. National competitive-team count is an estimated range. Player registration volume assumes 10 athletes per team and a $1,600 average registration fee, consistent with the representative club economics shown above. Tournament registration is modeled using conservative fee assumptions by event duration. Gate activity assumes 1.5 paid spectators per athlete and only one $25 admission per spectator, regardless of tournament duration. Broader youth sports market context: PwC, Sports Industry Outlook 2026.
WHY NOW
The signals finally exist. The technology can finally make sense of them.
Youth sports has become increasingly digital, but the activity is still fragmented across operational systems. Schedules, communication, payments, tournaments, video, statistics and athlete activity now create a growing stream of digital signals. What has been missing is the ability to connect that activity economically and turn it into useful intelligence.
More of the activity surrounding teams, athletes, events, payments and competition now happens through software, creating signals that previously disappeared into paper, spreadsheets and disconnected communication.
Modern infrastructure makes it practical to retain operational history, connect relationships across the sports ecosystem and continuously process activity at a scale that would previously have required far greater capital.
Connected activity no longer has to remain passive data. AI can help interpret large amounts of operational context, identify relationships and turn accumulated signals into intelligence people can act on.
AI-assisted development allows an experienced technical founder to implement, test and iterate much faster while architecture, domain modeling and product decisions remain founder-led. That changes the economics of building a broad vertical platform.
The opportunity is not that youth sports suddenly appeared.
The opportunity is that its activity is increasingly digital, the signals
can now be connected, and modern AI can turn that connected history into
useful intelligence.
BUSINESS MODEL
Make the core easy to adopt. Monetize the activity. Prove the value of everything else.
Sports Intelligence aligns its economics with the activity already happening inside a sports organization. Qualifying payment volume supports the core platform, while premium capabilities create additional revenue when they demonstrate enough value to keep.
1 · ADOPT
Core Platform
Organizations receive the core operating platform at no software cost when they meet the required payment volume through Sports Intelligence.
Removes the traditional software subscription barrier→
2 · MONETIZE
Transaction Revenue
Platform fees generate recurring revenue as registrations, team fees and other payments move through the organization.
Revenue grows with economic activity→
3 · PROVE VALUE
Premium Capabilities
Free trials put advanced operational and intelligence capabilities into real workflows before asking anyone to pay for them.
Demonstrate value before conversion→
EXPANDING REVENUE SURFACE
More intelligence creates more opportunities to deliver paid value.
Competition Intelligence
Organization Intelligence
Athlete Intelligence
GameFlow
Performance + Mindset
Recruiting Intelligence
The core platform is not simply a free product waiting for an upgrade.
Qualifying transaction activity can make the relationship economically productive
before premium capabilities generate additional revenue.
PRODUCT ROADMAP
One platform, progressively expanding.
Sports Intelligence is not a collection of independent products. Each new capability extends the same connected operating model, building on infrastructure, relationships and data already in place.
WORKING TODAY
A substantial operating and intelligence foundation is already running.
Teams, communication, events, competition and payments are already creating connected operational data across the platform.
OPERATIONS
Team Operations
Rosters, schedules, practices, games, tournaments, attendance and relationships.
OPERATIONS
Communication
Posts, conversations, polls, comments, media and notifications.
OPERATIONS
Event Operations
Planning, requirements, tasks, ownership, staffing, readiness and execution.
INTELLIGENCE
Competition Intelligence
Tournament monitoring, opponent research, scouting and game preparation.
INTELLIGENCE
Event Intelligence
Readiness, risk, dependencies, staffing pressure and attention.
FINANCIAL
Integrated Payments
Payment processing for registrations, team fees and other transactions.
CURRENT DEVELOPMENT PRIORITY
Extend the operating model across the entire organization.
ORGANIZATION OPERATIONS
Run more of the organization in one connected system.
Extend Sports Intelligence beyond teams and events to connect organization structure, programs, registration, facilities, financial activity, workflows, capacity and forecasting.
The result is a deeper operational foundation that can understand organizational health, anticipate constraints and help operators focus attention where it matters.
FUTURE EXPANSION
Expand where customers and connected data create the opportunity.
Future capabilities are added progressively based on adoption, customer demand and the value created by the connected platform.
Binders
Connected knowledge, documents and media.
GameFlow
Structured game events, statistics and live context.
Performance + Mindset
Connect athlete development to the broader sports context.
INTELLIGENCE EXPANSION
More connected activity creates more valuable intelligence.
Organization, athlete, recruiting, game and Gravity intelligence emerge as the platform connects more of the sports ecosystem.
BUILT TO EXPAND, NOT REBUILD
A large vision does not require a large team on day one.
These are not independent products requiring separate engineering teams. New capabilities extend the same domain model, identity system, relationships, operational data and intelligence architecture already running today.
Build once. Extend repeatedly. Add people with growth.
The roadmap represents progressive expansion, not parallel product
development.
COMPOUNDING INTELLIGENCE
Every intelligence makes every other intelligence more valuable.
Sports activity does not happen in isolation. Performance, mindset, communication, events, finances and relationships affect one another. As Sports Intelligence connects more of that activity, intelligence from one part of the platform can add context to another.
Mindset Intelligence
→
Performance Intelligence
Changes in mindset can provide context for changes in athlete performance and development.
Communication Intelligence
→
Mindset + Retention
Engagement and communication patterns can add context to mindset, participation and retention.
Event Intelligence
→
Financial Intelligence
Operational risk, staffing, attendance and execution can help explain event costs, revenue and financial outcomes.
Performance + Mindset + Communication
→
Gravity
Combined intelligence can help explain attraction, retention and movement across athletes, coaches, teams and organizations.
THE COMPOUNDING EFFECT
Intelligence amplifies intelligence.
Each new intelligence does more than add another capability. It adds context to what Sports Intelligence already understands, creating new relationships across performance, people, operations and outcomes. The value comes from the connections between them.
DEFENSIBILITY
The moat is not a feature. It is accumulated intelligence.
Sports Intelligence is not another intelligence tool sitting beside the systems that run the organization. It is the system running the organization. Teams, events, schedules, communication, payments, competition and eventually game activity happen through the platform, so the signals that create intelligence are generated naturally through everyday use.
OPERATIONS
Run the organization
→
SIGNALS
Capture what happens
→
INTELLIGENCE
Connect history and context
→
COMPOUNDING VALUE
Get smarter over time
As those signals accumulate across athletes, coaches, teams, organizations and competition, the platform develops connected history and context that a new entrant cannot recreate by simply copying features. The longer an organization operates through Sports Intelligence, the more the platform knows and the more valuable that intelligence becomes.
COMPANY + FOUNDER
Built by an experienced operator. Shaped inside the market.
JKW Sports Intelligence is completing its formation as a Delaware C-Corporation to build and commercialize Sports Intelligence, a connected operating and intelligence platform for sports.
FOUNDER
Ken Wallace
Founder • Software Architect • Entrepreneur
View LinkedIn Profile →Ken is a technology architect and entrepreneur who has built and sold businesses in multiple industries. Technology was a driving force behind both Sierra Radiation Dosimetry and JKW Home Services, where software, automation and connected operating systems were used to create more efficient and scalable businesses. He designed and built the technology foundation behind Sports Intelligence and continues to lead the product, architecture and intelligence strategy.
Sports Intelligence grew from years of firsthand exposure to competitive youth sports and the operational problems surrounding teams, tournaments, communication and organizations. Those relationships provided access to real workflows and real competition, allowing the platform to be developed alongside the people using it rather than from assumptions about how the sports industry operates.
PROVEN BUILDER
Sierra Radiation Dosimetry + JKW Home Services
Built and sold two businesses in different industries, with technology serving as a driving force behind the operations, efficiency and competitive advantage of both.
TECHNICAL FOUNDER
Architecture + Product
Architected and built the connected domain model, operating platform and intelligence foundation behind Sports Intelligence.
INSIDE THE MARKET
Deeply Connected to Competitive Youth Sports
Years inside competitive youth sports through multiple children, relationships with coaches and club directors, and direct exposure to clubs competing at the highest levels have provided firsthand visibility into how teams and organizations actually operate and where existing systems fall short.
CAPITAL EFFICIENCY
A substantial platform already built with founder-level resources.
Sports Intelligence enters commercialization with working software, a shared technical foundation and real-world product validation already in place. Capital can be directed toward adoption and expansion rather than funding the platform from scratch.
FROM BUILDING TO DISTRIBUTION
The next constraint is adoption, not foundational development.
Team operations, communication, event operations, competition intelligence and integrated payments are already running on the same connected platform. The next phase is expanding adoption and turning real-world validation into repeatable distribution.
ARCHITECTURE CREATES LEVERAGE
Build once. Extend repeatedly.
New capabilities extend a shared domain model, identity system, relationships and operational data rather than requiring independent products and technology stacks.
AI-ASSISTED DEVELOPMENT
Accelerate execution without outsourcing the decisions.
AI-assisted development accelerates implementation, testing and iteration while product architecture, domain modeling and technical direction remain founder-led.
The foundation is already running.
The next stage is commercialization, broader adoption and progressive
expansion of the intelligence platform, building on technology and
architecture that already exist.
SPORTS INTELLIGENCE
Building the intelligence layer for sports.
Sports Intelligence is moving from a working platform and real-world validation into broader commercialization. Investors interested in the company, current raise and investment terms can request the investor deck.
Request the Investor Deck